Our Story
Meet Our Team
founder
Abbe Turner
"I am so lucky to be able to live my passion; to farm, to raise a family, to support female entrepreneurs."
Forest farmer and Golden Cloud Brand Founder Abbe Turner fell in love with the woods at a very young age, collecting plants and fossils, building forts, and racing toads. “The woods were my magic place, my kingdom, and a place of exploration and joy,” she recalls.
Abbe believes in the power of good, clean, local food and that all people should have access to it. She also believes in the forest fairies.
creative director
Lily Turner
Lily is a freelance fashion and costume designer, wardrobe stylist, and creative brand manager, currently living in Minneapolis, Minnesota. Her work is influenced by her childhood. Connecting with the earth throughout childhood on a small family farm in Northeast Ohio shaped how she approaches creative direction and storytelling.
Beyond her focus in the fashion and entertainment industries, Lily is an avid cook who is happiest at a table of good food. She believes she was put on this earth to create spaces, garments, experiences, and meals that help people remember a world much bigger than themselves. For this reason, and to be working on a project with her mother, Lily is incredibly excited to be on the Golden Cloud Brand team.
More about Lily and her work can be found at https://www.lilyturner.com/.
operations
Jennifer Wolfe
Jennifer loves transforming chaos into order and helping others. Whether it is creating a beautiful project plan, or developing effective training, it’s all about simplifying and organizing.
While she grew up surrounded by farms in Northwest Ohio, after college she moved to the city, where she eventually stumbled into a career in instructional design. She now works as a learning & development consultant from her home in Carmel, Indiana.
In her free time, she buys art supplies and occasionally uses them to create art. Abbe and Jennifer have been BFFs for over 30 years.
communications
Kellen Chenoweth
Kellen (she/her) is a young professional passionate about community food systems and food sovereignty, currently based in Minneapolis, Minnesota.
With a varied background in digital cartography, farming, and community engagement, she combines an organized technical eye with a focus on relationship-centered communication and connection. Shaped by a childhood in northeast Iowa and time working at Common Harvest farm in Osceola, Wisconsin, and the Uptown Farmers Market in Minneapolis, Kellen has seen first-hand how sustainable, ethical, local food benefits producers, consumers, and all those in-between.
In her free time Kellen loves to get her hands dirty in the earth, listen to a good audiobook, and experiment in the kitchen.
We believe all mushrooms are magic.
Abbe’s journey from childhood magic through adulthood (with pivotal road markers at marriage, child-rearing, serial entrepreneurship, uncoupling, menopause, and relaunch) brought about a disorienting mix of hot flashes, brain fog, aches and exhaustion.
Nearly debilitated by the onslaught of unwelcome mind-body symptoms that overwhelmed her, Abbe returned to field and forest for answers… and a spark of hope that may also carry magic. Seeking mindfulness and clarity first, Abbe recognized that she always felt better after eating meals that included lion’s mane mushrooms. Lo and behold, her research showed that the compounds in this forest food are renowned for easing depression, anxiety, and brain fog for better mental function and clarity. These mushrooms may even help fight against cancer and dementia.
Over time, in her capacity as owner of Mushroom Harvest Provisions, Abbe broadened the scope of the business to add mushroom tea blends to the locally grown, sourced, and delivered mushroom varieties she provides as a forest farm food source.
Now we bring that magic to you in Golden Cloud Brand mushroom teas. We could all use some mushroom magic in our adult lives.
What We Stand For
Golden Cloud Brand supports female founders, LGBTQIA+ and BIPOC farmers, and first-generation business owners. We tend to the earth, feed our community, and uplift the voices of those who have been historically silenced. We show up for ourselves and each other.
The ingredients in our tea come from farms both in the United States and all over the world. We acknowledge that many of these farms occupy land that is the homeland of indigenous peoples, victims of land-theft and displaced by violent settler-colonialism. We aim to support farmers who steward land consciously, are committed to anti-racism, and acknowledge whose land they live on.
We are real women with all the wonderful bumps, scars, blessings, and baggage from lives worth living. We are here to support your well-being, to honor your story, to help you find your magic.
Join us on this journey for a cup of tea and a walk in the woods.